Google Plus is a social network operated and owned by Google. It takes the second place after Facebook by size. If you are involved in Internet marketing, Google+ personal profile is a must have today. It improves your online visibility massively. We all know that a personal branding is very important. Google Plus enables you to push it on the new level because you can link your Google+ account with your other sites and profiles. SEO value of this profile is big because the number of your links is not limited. There is one more benefit that you’ll get for free: Google Plus personal profiles rank very high in Google search results. You also have a possibility of linking your content to your Google+ profile what is known as Google Authorship. Your name and image will be displayed next to your content in Google search results. That’s the best way for building your authority. If you found this interesting, you can still join Google Plus Challenge created by Sue Worthington. This challenge is free and lasts for fifteen days (started on October 28^th 2013). The aim is increasing your online visibility with daily video tips. You also have daily tasks to implement your acquired knowledge. Maybe the best part of challenge is an instant access to Sue’s thriving Google Plus community.